Handling the Holiday Hoopla

OK, so we have just over a month left in 2018 AND between the Holidays and the weather and our end of year business wrap ups, things can start to feel a little overwhelming (Well Thank You Captain Obvious 😜)!

One thing that I have done this year is to get another copy of the notebook that I started to fall in love with this year AND a very simple paper planner with a very motivating front cover:

Now I don't know about you, but I discovered this year that I am still a bit of an "old school" kind of gal.  I do love me some technology (when I can use it as a tool rather than a distraction 🙄) AND I still love the feel of the paper and pen making sweet connection 😘
​
Of course there are a zillion planners out there AND I know that one of my Values is Simplicity, so I took my time to find this beauty!  

The cover speaks to my desire for "pretty things" and the inside is just a straightforward month and day planner without times ('cause I got an online calendar for that shit 😜). 

Anyway, I'm sharing this because one of the things that keeps me sane this time of year is spending some time getting ready for next year.  

I know that may sound a little crazy coming from someone who is all like "stay in the present moment" AND spending some time considering where you are going is also important!

One thing that I am working on for 2019 is to be specific in my steps toward my goals. I'm reading James Clear's Atomic Habits  and he is blowing my mind!  

Did you know that it’s not our actual goal that is important 😳?  

Yeah, it’s breaking those goals down into actionable habit forming steps that will get you where you want to go!  I’m thinking I will be back with more gold nuggets on this topic as we get closer to the New Year 🤔

Alright so why did I show up here  today?  

To share with you a simple way to connect with your clients during the insanity of this season….

We all want to gain new clients or customers, right?  Maybe at the moment you are full or almost full and/or the holidays are so busy that you don't feel like you can focus on marketing at the moment AND just sitting back and crossing your fingers and hoping that new clients will show up in January is leaving a whole lot to chance 😳

What is one of your best ways to get new clients or customers? 

Is it Facebook or other social media ads? NOPE 
Is it to start a podcast? NOPE
Is it to cold call possible referral sources? HELL NO

One of the best ways to connect with potential new clients is to NURTURE THE ONES YOU ALREADY HAVE 🤩

I’m gonna keep this Simple, this time of year is a great time to get your creative on and make contact with your current and past clients and customers. (Disclaimer: if you are a therapist and have not yet done the groundwork to get permission to send mail to clients, do that work first and put this exercise on your list for next year sometime). 

Let’s face it, we all love to get us a sweet card in the old fashioned mailbox.

What is something that you could offer your clients or customers that would be valuable this time of year AND remind them that you exist?  

January can be one of the busiest months for any business that provides some form of relief for its customers.

Come on, the holidays are over AND we got at least two months of “blah” before things get interesting in the spring 🤔

Don’t you want to be at the top of the list for folks who are looking for what you are selling?

Here is an example of the postcard that I made and mailed out last year:

​Fun, funny, and full of great shit for all of us to keep in mind, especially this time of year 🥰

Alrighty then….(yeah, there may have been some Ace Ventura going on around here this weekend) I’m gonna leave you with this: follow the advice on the postcard.  

Keep It Simple and even if the creative end is not your “thing”, buy some fun holiday cards (you know your clients and customers best) and write a personal note to each.  

There is no one or “right” way to do this! 

Breathe and consider the reason “Why” you would make this part of your holiday tradition: because some of our best referral sources are our current and past ideal clients.  

Show them some love 😍